Tag Archives: iphoneography

Seoul Reflections

Continuing my blog posts of cities I visited this summer. Seoul is a great walking city and fantastic for shooting street photography. In putting together this blog post I am going to cheat a little and put up photos of shots I got in a short visit I had there in April of this year too. But a little different from the Hong Kong post – this time I am grouping together reflection shots.

Seoul (Shot on iPhone)

Being there two times this year did allow me to get back and try to improve on shots I had got the first time in April. However, I was not able to improve on the photograph above I got on iPhone in the Myeondong area of Seoul I got the first time around in April. When I got back there in July I tried to replicate this shot on the iPhone but found it really hard to control the light of the reflections of the neon advertisements and at the same time to get the taxi driver’s face exposed.

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

On both trips, I stayed in Myeondong, which is one of Seoul’s main tourist and shopping areas. At the end of its pedestrian shopping area you can find the taxi rank. Directly opposite this you have a huge advertising screen throwing these wonderful reflections on to the taxis parked on the other side of the street. When I first noticed this I came alive and excited and the beautiful light show this created. On both nights, I stayed there for about a half hour trying to get the best shots I could on the iPhone. I got to say the taxi drivers were great fun and I loved seeing their surprise when they realised what it was I was photographing. Funny how people don’t see what is right in front of them, though.

A little further up from the taxi rank are the bus stops. I love how the neon light and colour reflects on the bus windows at night and how it creates these lovely layered and distorted effects. Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

There is something I love about shooting through glass and the effect it creates.

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

I like finding myself in these shots.

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

In some shots, I am easier to find.

Seoul (Shot on iPhone)

Seoul (Shot on iPhone)

Next stop – DAEGU…



Posted in iPhone, photograph posts, Street Photography, Travel Also tagged , , , , , , , , , , , , |

Shandon Street Festival

Beautiful sunshine in Cork today for the Shandon Street Festival. Headed up there with fellow Cork photographers Johnathan Leahy Majaraj, Dee McCaffrey, Gerry O’Riordan, and Tim Bingham who may not be from Cork, but is an honorary Corkman.

Shandon Street is home to the iconic Shandon Steeple and is the symbol of Cork. You cannot come to Cork and not visit to ring its bells and climb to its top for the magnificent panoramic view of the city.

The following photos are of the scene, the crowd and some of the characters of the day. They were all shot on iPhone and processed on Snapseed.



Posted in iPhone photography, photograph posts, Street Photography Also tagged , , , , , , , , , , , , , |


Where to begin with Iceland? Well, I guess a good place to start is the place you start from: the airport.

A good friend of mine told me have my camera (in this case my iPhone) ready as I travelled on the bus from the airport to downtown Reykjavik. He was right. The landscape on this slowly-darkening Iceland winter evening was unlike anything I had seen before. The colours, faint in the low and diminishing light were oranges and browns, whites, yellows and greys, I had not seen before. Their texture dimpled and bumpy as little mounds of volcanic earth and rock stretched out along the road. In the distance were snow-capped mountains.

The view from the bus from airport to downtown Reykjavik (Shot on iPhone 7 plus)

The onboard announcement switched from Icelandic to English. The voice was calm and pleasant and stated it hoped I would enjoy my time in Iceland, and to return. Most certainly, I thought. It took about 50 minutes from the airport to arrive in the centre of Reykjavik on the Flybus. As you edge further into the city a skyline of mountains appears in the distance and as you approach the sea appears at their foot.

When I got off at my stop, retrieved my suitcase, zipped up and turned east (as I had been directed by my AirBnb host who for some reason preferred cardinal directions more than my requested, and more easily understood, left or right turn ones), the sharp wind shot at me causing me to speed up and find my apartment. Once installed, I ventured out to see that seafront and those mountains.

View of Mount Esja (Shot on iPhone 7 plus)

Reykjavik is small. Iceland is small. As capital cities go, it is probably the smallest I have been to. It is quaint and yet modern. It has grim, grey streets of uniform council-type housing and other streets of striking modern designs. The main street, Laugavegur, has no big-brand shops. The first time I walked along it I did not realise it was the main street. From there I strolled up to iconic Hallgrímskirkja church, and from there a walk back down to the parliament area and then across to the stunning new opera house: Harpa. Walking back along the seafront as the sun began to set on my second day in Reykjavik, I felt I had seen the town. It is that small. As the week would go on I would return two more times to Harpa. I am a big fan of modern architecture and this building is just simply delicious when the light streams in and throws shapes and shadows which strut and cut the sharp angles and fluid curves of the vast interior. I loved this place.

Harpa Opera House (iPhone 7 plus)

Harpa Opera House (Shot on iPhone 7 plus)

Hallgrímskirkja Church (Shot on iPhone 7 plus)

The week would go on and I would be busy with teaching at the University of Iceland. In time off before or after classes, I tried to walk as much as I could and Reykjavik is a city which is perfect for that. The weather was not too bad when I was there. Below zero temperatures, cloudy skies, a biting wind, but no snow. The cloudy skies meant that I did not get to see the Northern Lights. This, I must say, was a real disappointment, but as I told my hosts, it means I have a good reason to return to Iceland.

When Friday came I had the afternoon  free and one of my hosts, Toka, kindly offered to bring me on a little tour of the Reykjanes penisula which is a short trip from Reykjavik. We headed west with the low-lying Icelandic sun breaking through the clouds. Sitting in the passenger seat seeing the road opening out in front of us, the sky seemed vast. Snowy mountains flanking us on all sides, I braved the icy wind and holding my iPhone with great care I shot little video clips as we made our way around this beautiful peninsula.

The highlight of this short tour was the stop we made at the Blue Lagoon. Earlier in the week I had tried to arrange a visit to this iconic location, but was disappointed to learn it was fully booked out. Toka delighted me when she told me, that while it was not possible to bathe in the lagoon, you could still wander around. Perfect! The stark contrasting colours of the greyish black volcanic rock and the neon blue of the thermal water is stunning. As the steam rises from the heat of the water it gives it an ethereal feel and adds to the experience. One thing that shocked me was to see people sipping on beer and cocktails while bathing. While disappointed I had not the opportunity to fully experience the Blue Lagoon, there was some compensation in being able to use thermal pools in the Laugardalslaug public baths, which within walking distance of my apartment. They may not have the magical feel to the Blue Lagoon, but it was something else to shiver in the freezing cold as I tipee-toed from the changing room to the outdoor swimming area. It’s bliss once submerged in the hot water.

Bathers enjoying a drink in the Blue Lagoon (Shot on iPhone 7 plus)

Renting a car in Iceland is best done online and make sure to shop around as prices do vary a lot. I got a Citroen C3 from rentalcars.com and paid an extra €20 to get a GPS and a WiFi router.  It was money well spent and made my tour of the Golden Circle so much easier to navigate. The Golden Circle takes in some spectacular Icelandic sights: Þingvellir National ParkStrokkur Geyser (yes, that is where the word geyser comes from, and the jaw-dropping Gullfoss Waterfall. I left Reyjkavik at about 8 in the morning and got back to the car rental depot a little later than 6 in the evening. Taking in the three stops, stopping for the many photo opportunities, and spending about 45 minutes for lunch, the day flew past, but still I felt I had seen a lot of the spectacular landscape and some of its famous inhabitants – the beautiful and gentle Icelandic horses.

Icelandic Horses (iPhone 7 Plus)

Icelandic Horses (Shot on iPhone 7 plus)

Pingvellir National Park (Shot on iPhone 7 Plus)

Geyser Erupting (Shot on iPhone 7 plus)

Gullfoss Waterfall (Shot on iPhone 7 Plus)

Iceland is not cheap. I can safely say it is easily the most expensive place I have visited. It really cannot be done cheaply. Eating out is expensive and even supermarket food in the budget supermarket Bonus is costly. I paid about €15 for a cup of coffee and a sandwich in a little cafe in Reyjkavik city centre.  A beer is about €10, and an average main meal in an average restaurant is north of €20. However, the food is great and must be sampled. Check out Cafe Loki for some fine Icelandic food. It is easy to find; just look for the big church and it is directly opposite you.

From May, Wow Air will offer direct flights from Cork to Reykjavik to go along with the existing direct flights it offers from Dublin. Tourism is booming in the country and the infrastructure to cope with the increasing number of visitors is being stretched. New hotels are being built, but more and more locals are offering their apartments on AirBnB, and I reckon this is the best option at the moment.

All in all, Iceland is not to be missed.

Iceland (Shot on iPhone 7 Plus)

Reykjavik (Shot on iPhone 7 Plus)

Reykjavik (Shot on iPhone 7 Plus)

Iceland (Shot on iPhone 7 Plus)

Iceland (Shot on iPhone 7 Plus)

Iceland (Shot on iPhone 7 Plus)

Iceland (Shot on iPhone 7 Plus)

Iceland (Shot on iPhone 7 Plus)

Reykjavik (Shot on iPhone 7 Plus)

Reykjavik (Shot on iPhone 7 Plus)

Reykjavik (Shot on iPhone 7 Plus)


Posted in Brendan Ó Sé. Brendan Ó Sé photography, iPhone photography, photograph posts, Travel Also tagged , , , , , , , , , , , , , , |


Objective for January is to create a gallery of photographs on my website for India. I have been so lazy in getting this done (apologies to those who have been asking me to put one up).

It seems so long ago that we were in India. When I see the photographs and see the light and sunshine in so many images, it looks so distant to me, viewing them now in winter.

These two photographs were both shot in Delhi within the first hour of being there. I don’t think I had ever travelled somewhere with so many imagined images of what I might see. But as soon as we stepped out of the air-conditioned airport into the heat of the Delhi night, I knew one thing was not exaggerated: How hot India is. I felt the legs of my trousers cling to me as I began to sweat. Pulling my suitcase along we crossed this little road. I stopped in the centre and with one hand on my suitcase and the other on the iPhone; I snapped.

Delhi Airport (iPhone 6s)

Into the Delhi night in our air-conditioned car we went with our driver Manpreet. I sat in the back of the car. My friend sat in the front. This was to become the norm as the trip went on. About twenty minutes on we were stopped in traffic and this rickshaw pulled up behind us.

Delhi, June, 2016 (Nikon D7000)

Posted in Brendan Ó Sé. Brendan Ó Sé photography, Daily posts to Flickr, iPhone, iPhone 6s, iPhone photography, Street Photography Also tagged , , , , , , , , , , , , , |

My favourite iPhone photographs of 2016

2016 was another great year for my photography. I had some wonderful opportunities to travel and shoot in places like Singapore, Bangkok, Jakarta, Tokyo, Kyoto, Vienna, Hong Kong, Delhi, Ladakh, Varanasi, Mumbai, Seoul, Daegu, Shanghai, Dublin and of course, Cork. Thousands and thousands of photographs shot on iPhone 6s, 7 plus, Fuji X100T, Nikon D7000 and Sony Xperia Z5.

It has become customary for me to select my favourite photographs of the year over the past number of years. It is something I have really enjoyed, but it is time consuming. Christmas can be a good time for this, or as I have found this year it can be the worst. All I want to do is chill out, watch TV, play with kids and eat and sleep. Oh and drink a little too.

Each morning I wake up and say today will be the day I get it done and each night I find myself saying: Tomorrow, tomorrow, I’ll do it.

So, tomorrow has arrived, the year has almost ended and it is time to present my favourite iPhone photographs of 2016.


I rarely post photographs of family. Am protective of their privacy. This one, shot with the Olloclip macro lens is one that I particularly like. My wife is a patient woman. I know, if roles were reversed,  I would never wait while she tries to get the shot. Full series here.

January, 2016


This photograph, shot in the Glucksman gallery in Cork, is one I use in workshops to demonstrate the need to examine the borders of your images when composing your shots. I was focussing on the girl in foreground and her reflection when I saw this man appear in the top left. With a quick reconfiguring, I got him into the frame and adds a little more to the shot.

February, 2016


March was magical. Invited by Monogram Asia to come to Singapore, Bangkok and Jakarta to present my photography was an incredible opportunity. I met some truly wonderful people on the trip and made lasting friendships. This shot was taken on the docks in Jakarta. These workers were taking a short break. More here.

March, 2017


Blur will save the world, you know. But I still don’t know how. This shot is the result of frustration. Image stabilisation has improved so much on iPhones. I just can’t blur like I used to. But with the Olloclip Studio case and its lanyard holding the iPhone safely I violently swooped and shot in burst mode to get this shot. You can see the whole series here.

April, 2016


This is where I begin to cheat a little and choose images that were not taken in the actual month. This is another from Tokyo in April. I have a series of images of people in transport, shot through glass to create layers, distortion and reflection. This bus driver was stopped at the lights in Shibuya and standing in front of him I saw it appear. I knew at the moment of shooting that I would convert it to black and white.

May, 2016


Vienna! What a beautiful city. Enjoyed shooting there a lot, especially as I had beautiful summer sunshine for my stay there. This shot is one I waited for. Attracted by the zig-zag reflections of the sun slipping down the metro steps, I knew someone stepping into the scene would add to it. Patience meets luck.

June, 2016

There are so many iPhone images I could chose from my trip to India in July, but the one I am going for is this one from Delhi. Images have to have different entry points to work for me. I like this one because of this.

July, 2016

Shanghai! Again, many I could choose from but the one I have gone for is this one shot on the Shanghai subway. There is something beautiful about photography that allows for connections. Eye contact is something I try to get in images. It engages the viewer, I think, but what I like about it is the split second of contact created between the person in the frame and myself. There are times it is electrifying.

August, 2016


Another image from Tokyo. Sometimes things just appear in front of you and when you see them it is too late. Other times, things will wait. Then you get lucky. So much of photography is luck. Luck and patience.

September, 2016

I was so happy when my kids told me their happiest memory from the summer was going to the river with me in the evenings just before the sun set, when the day’s heat had cooled. They would play in the water and I would try to get photographs or I would just sit and watch them be little kids enjoying summer. This shot was after a torrential downpour. They loved jumping over the puddles and I loved it too.

October, 2016

iPhone 7 plus. Dublin. Sunshine on a graffitied wall. Wait for someone to enter the frame and snap.

November, 2016

And back to Cork for the last one. Comparatively, I don’t shoot a lot in Cork. I tend to store it all up and shoot intensively when away from home. There is something freer about being off home turf. In saying that, I have projects about Cork on the go and quite possibly these will become much more personal and precious to me as the years pass. This is another shot of reflections. Another instance of patience.

December, 2016

2016 has been incredible to me. So many people to thank. So many people who along the way who have in some way enabled me to express myself. In no particular order I would like to thank Ben, Elfie, Saad, Arik, Andy, Nikki, Glen, Dan R, Dan B, Simon, Jack H, Judie, Ankit, John, Mark, Brian, David P, Albion, Thomas, Serap, Jen, Teppo, Cielo, Laurence, Tadhg, Michael V, Darren, Joanne, Janine, Nora, Sir Cam, Paul M, Tim B, Johnathan, Lee, Ruby,  Kevin D, Randy, Dave, Brian, Kieran, Richard and Seiya. And then those loved ones who know who they are – thanks!

2016 – My favourite iPhone photographs

2017 – believe – achieve – kiss the future…

Posted in A Flickr Year, Brendan Ó Sé. Brendan Ó Sé photography, Inspiration, iPhone 6s, iPhone photography, My own favourite photographs, Street Photography Also tagged , , , , , , , , , , , , |


How to work out a workflow for thousands images?

Yes, that is right, I have thousands and thousands of images all shot over the past 5 months in Singapore, Bangkok, Jakarta, Toyko, Cork, Dublin, Vienna, Bratislava, Hong Kong, Delhi, Leh, Varanasi, Mumbai, Seoul, Daegu, Geochang, Shanghai and Jeju island.

Thousands of images shot on four different cameras: mainly iPhone, then Fuji X100t, Nikon D7000, and then some on a Sony Xperia Z5.

Where to begin?


I have series in mind, sure. Have begun on some of them already. But the main problem I have is storage. I back everything up numerous times: Google Photos, Flickr, MacBook, external harddrives. But the main devices I use are my iMac and iPhone for storage and, more importantly, editing. And I am constantly getting notifications of Storage Almost Full.

What to do? It took the best part of three days to get all the images (and videos) off the devices and on to the iMac. Before doing this, I had to delete over 100 gigs of photos just to free up space. And I am still nearing capacity on a 1.2tb on the iMac.

The way I like to organise things is like this: I import all photos onto iPhoto. I like the way it creates events and I can give them titles. It is easy to find images from certain locations then.

Then I go through the selection process of choosing (non iPhone – all of those are done on the iPhone) images to edit. The ones I like, I drag over to Lightroom and do the editing there. From that there is another selection process for images to post to my various social media platforms.

This is the way I have worked for years, and there probably are better ways to organise it all, but people do what they are used to doing.

One of my favourite quotes is this:

“Reduce Everything You Want to Do to an Action You Can Do Right Now.” Jason Randal

And for me it is this blog post. This articulation of what I am feeling. It clears a little space – just like deleting gigs on the computer – and allows me to take the next little step.

My father gave me the best advice in life: Don’t be afraid to ask for advice. Very often I feel I should have the answers myself; that I should be able to cope, and that perhaps asking for help or advice is an admission of failing. It is not.

My wife gives me the good advice.

I asked her. I said: I do not know where to start. I have too many images.

She said: What is your favourite place that you have been in the past five moths?

I said: Tokyo.

She said: Start there.

I am starting.




Posted in Brendan Ó Sé. Brendan Ó Sé photography, Daily posts to Flickr, iPhone 6s, iPhone photography, My own favourite photographs, Street Photography Also tagged , , , , , , , , , , , , , , |


We arrived at the Jakarta docks early on a Friday morning. The sun was not breaking through the clouds but the air was hot and humid. A guide was waiting for us to show us around. I don’t like being guided, especially when I am shooting. I need to react to what I am experiencing without distractions. I asked Eflie if the guide was going to be talking all the time on the tour. He said he would. Could he stop, I asked. Elfie obliged and the guide and I shared a nod and a smile and I went about photographing.

Jakarta - iPhone6s

Jakarta – iPhone6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: Fuji X100T

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Jakarta: iPhone 6s

Posted in iPhone, photograph posts, Street Photography Also tagged , , , , , , , , , , , , , , , |

Bangkok: The slow rhythm of patience

Had a discussion with a friend of mine about photography and how we use it to interpret what we experience. I told him that very often when I arrive in a city it overwhelms me and to begin with everywhere I point my camera seems to be the wrong place. I said it takes time to slip into the rhythm of a city, to feel its pulse beat in time with mine and then it just becomes instinctive.



Bangkok was like that. An assault on the senses. The smell of petrol fumes fused with lemongrass. The neon and fresh fruit stalls. The hum of the constant traffic. The swell and sway of people always on the move. The welcoming smile and the 100-mile gaze.


Lady boys’ boutique – getting ready for the night ahead

At every turn there was something which got my attention; something which I had to capture in a frame.

Lady boys' boutique - getting ready for the night ahead

Lady boys’ boutique – getting ready for the night ahead

I had not visited the red light district on my last visit to Bangkok, but this time we were brought on a little tour by a Japanese friend.



Impossible to compute it all. The luxury of photography allows time to reflect.



Let the camera see.





The slow rhythm of patience




Posted in iPhone, photograph posts, Street Photography Also tagged , , , , , , , , , , , , , , , |

Gallery of Photography – Mobile Photography Workshop

Getting the train up to Dublin on Friday night from Cork, I was a little anxious about the Mobile Photography Workshop of the following day. Had I everything prepared; did I know my stuff; would the participants enjoy the session; and probably most importantly –  would the dreaded rain hold off for our photo walk? As it turned out, it was lashing rain on the morning of the workshop, but thankfully it cleared up in time for our photo walk, and yes, everything else went really well.

I was given quite the surprise when I woke on Saturday morning to see a notification on my Instagram feed telling me that Sir Cam – Cambridge University photo diarist – was on his way from Cambridge to Dublin for my photo workshop in The Gallery of Photography. He had got up at 3 a.m to catch the early morning flight from London to Dublin.

I really did not believe it until I saw him greet me with his great smile in the gallery just before the start of the workshop. I had met him a couple of times previously; once at MojoCon and then again in London for my Meet the iPhone Photographer interview, and on both occasions I was struck by his infectious cheerfulness and passion for photography. We did not have much time to catch up until lunch when over some lovely vegetarian food we picked up on our conversation from previous times. It is true what they say: Photographers need to spend time with other photographers. Being with someone who shares a similar passion can only be a good thing. 

And that too is what is great about the workshops. I love photography and clearly if people are going to give up their time and hard-earned cash to come to a workshop, they love it too. Being in this environment is invigorating. But, one of the first challenges is to get people comfortable and chatting. Coming from a background in education I am very much aware of the learning process and how best to facilitate it. An easy way to achieve this is with a little ice-breaker. Before the workshop, I had sent out a questionnaire to the participants to find out a little background information about them and to discover what they needed and expected from the workshop. This allowed me to design what is called a “Find someone who…” activity. What happens is the participants get to mingle to find those who correspond to the questions. It gets people up and gets people chatting and very soon people get relaxed and comfortable.

FullSizeRender 74

Gallery of Photography – Mobile Photography Workshop (November 2015)

The main focus of the workshop is to cover the basics in iPhone photography – how to get the most from the native camera app, the basics in composition, light and content and then a hands-on interactive walk through on how to use Snapseed. We also look at some of the other apps out there and what they can offer, but for me Snapseed is a one-stop-shop for all your mobile photography needs. Then we break for lunch and after that we hit the streets and shoot. The Gallery of Photography is right in the middle of Temple Bar, in the heart of Dublin’s tourist centre. On a Saturday afternoon there is so much going on, so it was perfect for some street shooting.

The thing that always gets me about these photo walks is the huge variety of images people come back with. Very often we are walking in the exact same direction but we observe such differing things. That’s what makes it great. I will be sharing some of the images participants made on the day in the near future, but for now here is a composite of images from the day from Sir Cam. 

Photo courtesy of Sir Cam


After the photo walk, we got back to the gallery to work on the images we had shot. As we were working on our images, I circulated and gave some one-to-one attention to each person. I must say some of the photographs I saw were really top class.

FullSizeRender 76

Sharing images in the post-processing session

Then we mixed the groups up a little and the participants were able to share the images they shot and discuss how they processed them. I stood back at this point and it was nice  to see the enthusiasm everyone showed for their own shots and those of the others.

FullSizeRender 75

So, I am continuing on my learning experience. Each workshop this year has brought me something new and I am trying to build on each experience and work towards constructing better sessions for the participants. The feedback from those who took part has been very positive and the two galleries I am working with have been a great support, as have the sponsor – Olloclip.

Looking to 2016, there are workshops planned for both galleries. In Cork’s Glucksman Gallery, there is a workshop planned over two Saturdays – allowing participants an intervening week to get some shooting done. The dates for these are: January 30 and February 6 (10 – 1 p.m). The Dublin workshop in the Gallery of Photography will be on February 20th (11.30 to 5.30). Olloclip Lens will continue to sponsor these events and provide great prizes for the best shots created on the day. Mobiography – the world’s most prestigious online magazine for mobile photography – will judge the images and a selection of them will appear in the magazine.

Hope to see you there!


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Shot on iPhone 6 Wins

162 photographs. 73 cities. 24 countries. 10,000 plus installations. 6.5 billion impressions. 

The numbers are staggering.

I learned on Wednesday evening that Apple’s #ShotoniPhone6 campaign won first prize at the Cannes Lions (Oscars for advertising) for their advertising company – Media Arts Lab . When presenting the award the Creative Director of DDB Worldwide, John Bailey, described the campaign as a game changer. It appears that once again Apple are ahead of the field and their idea to showcase the iPhone photographs of their users will probably result in competitors trying to emulate this.

Here is the promotional video Apple submitted:

Apple selected a total of 162 photographs from the millions of images shot on iPhone 6, scouring through the online photo sharing platforms of Flickr, Instagram and Facebook. The task in narrowing these down to 162 is mind boggling. The resulting pool of selected images were chosen to showcase the quality of the iPhone’s camera. Well-known photographers like Austin Mann and Paul Octavius were approached to submit images, but most photographers were, like me, unknowns.

In their approach, it was not made clear until the launch how the images would be used. Apple’s plan was to create the world’s largest mobile photography exhibition ever staged. (Has there actually been a larger photography exhibition?) On billboards and posters in all major world cities shot on iPhone 6 images began to appear; huge, dramatic photographs dominating urban landscapes. These locations were hand-picked for each image. The campaign, still in progress, is a rolling one. Shots have rotated from location to location in the four months it has been running. The estimation is that the images have been seen 6.5 billion times. Let that figure sink in. 6.5 billion times. What is the earth’s population?

The scale of this is enormous. To be involved in this campaign has been the experience of a lifetime for me. To think a photograph I created in a park in Copenhagen on a cold and dull day in October 2014 with a then-new iPhone 6 would go from my camera roll to colossal billboards in cities all over the world is mind-blowing. To think that from the 162 images mine would be one of five to win individual awards – a Golden Lion – is just so incredible.


Golden Lion Winner

All of this is still going on. I am still receiving emails and tweets from people I have never met sending me images of the shot from different locations or in print magazines. It is pretty surreal and I feel I won’t be able to fully process it and appreciate it until it has passed. Take last Tuesday morning. When I woke up and turned on my phone I had this notification from Bangalore, India:


Bangalore, India (Shot by V.H Belvadi)

Of the photographs people have sent me of the image on billboards, this is, I feel is one of the very best. V.H created a really artistic shot. But the thing is – how absolutely crazy it is to receive a notification like this. Something I created is being seen by people on the other side of the world and they search me out to send it to me. There is something beautiful about it, something that will stay with me for the rest of my life. I do realise how fortunate I am to be part of all this and I am grateful to Thomas Toft who brought me to that park in Copenhagen and to Apple for giving me the opportunity to showcase my work and make me love the iPhone even more.

Kiss the future…

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